Matreshka Russian Friendly Standard is a team of experts passionate about creating a comfortable and authentic environment for Russian tourists around the world. We understand how important traditions, familiar service and the feeling of “at home” are when traveling. That is why we have developed a unique certification system that helps hospitality businesses meet the expectations and needs of Russian families.

Connect Russian tourists with businesses that offer quality and understandable service that is culturally sensitive and demanding. Support businesses that strive to improve their service and attract more visitors from Russia. To increase the level of satisfaction of Russian tourists with their travels, making them more comfortable, safe and memorable. We certify businesses (hotels, restaurants, entertainment centers and others) based on criteria we have developed that cover a wide range of services.

The system of voluntary certification of services of the program “Russian Friendly Standard” is created in order to develop outbound tourism and improve the quality of service to tourists at the facilities of tourism and hospitality, providing infrastructure in other countries, by assessing compliance with the requirements for products, works and services established in the System of voluntary certification of services of the program “Russian Friendly Standard”. According to the results of certification in the System of voluntary certification of services of the program “Russian Friendly Standard” a publicly accessible, regularly updated Register of certificates of conformity for products, works, services (hereinafter referred to as the Register of certificates of conformity) is formed, the holders of which get the right to apply the conformity mark of the System of voluntary certification of services of the program “Russian Friendly Standard” in advertising and (or) information materials, to place it on their official website, as well as to mark the conformity mark of the System of voluntary certification of services of the program “Russian Friendly Standard”.

Investments in adapting the service, taking into account cultural peculiarities and creating comfortable conditions for Russian tourists pay off many times over, ensuring long-term loyalty, profit growth and improved reputation.

Expansion of client base and increase in profits

Suggest improvements based on your requests and wishes

The Russian Friendly standard is a symbol of quality and trust, we are chosen because we deeply understand the needs of Russian tourists and know how to meet them, and our certification is based on clear and transparent criteria. Russian Friendly certification opens the door for your company to the growing market of Russian tourists and provides a number of undeniable advantages that help to increase profits and strengthen your reputation:

We cooperate with tour operators in Russia

After learning new desires and requirements, it will be possible to understand other customers better

Russian tourists value reliability, comfort and attention to their needs. By paying attention to these aspects, tourism companies can build long-term and mutually beneficial relationships with Russian customers.

After completing this questionnaire, you will receive a reply to your email, and if all formalities have been complied with, you will soon receive an official certificate of the Russian Friendly program